To say that things have changed exponentially in 2021 would be an understatement. The COVID-19 pandemic has pushed companies to change how they do things. The biggest changes have come from the technology aspect and have transformed businesses forever.
That said, there are some areas in tech that have seen bigger advancements than others. Their impact on businesses globally are being felt today and will be for the foreseeable future. Here are some of the biggest tech advancements from the last year.
Companies were moving more toward digital engagement even prior to the COVID-19 panic. But when the pandemic hit, they were forced to accelerate that strategy exponentially. Just about everywhere globally, the digital engagement plan had been accelerated by three years.
What does that mean? Well, instead of about 35% to 40% of customer interactions being digital, the number shot to well over 60% (65% in the case of North America) in just one year’s time. Companies are now realizing the importance of digital interaction with customers.
Just as stark has been the jump in digital offerings. Rather than focusing on product development, companies have been forced to refocus their offerings instead. With the need to move to full digitization, that has resulted in a pivot from the previous strategy.
Digital offerings have been accelerated by nearly a decade, with nearly 60% of all offerings globally becoming digitized. That all happened in just a few months and the trend is unlikely to peter out.
Most importantly, COVID-19 has forced companies to pivot much more quickly than they ever thought possible. The biggest advancement in tech in 2020 was collaborating and/or working remotely. There had been instances of remote working, but it certainly was not commonplace.
Now, it is the norm. If anything, companies being able to adapt to the remote working world has been beneficial for both. It puts less of a need on expensive office space and provides a greater work/life balance for employees. It has furthered a need for cybersecurity protocols to be tightened.